Attunity Replicate Named a Trendsetter in DBTA Magazine’s List of the Trendsetting Products in Data for 2014

The data replication and loading solution was selected based on its uniqueness and importance to the Big Data management and analysis fields

Attunity Replicate Named a Trendsetter in DBTA Magazine’s List of the Trendsetting Products in Data for 2014BURLINGTON, MA – December 3, 2013 – Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced today that Database Trends and Applications (DBTA) has named Attunity Replicate a Trendsetter in its inaugural list of trendsetting products in data management and analysis. The list, selected by the Magazine’s editorial staff, salutes the products setting the stage for what has been referred to as the “data revolution.”  The products, based on their collective uniqueness and importance to the field, are highlighted in the special December print edition of DBTA magazine and on the website.

With the rapid growth of Big Data, a variety of products have emerged on the market, both from established companies and startups. Thus, identifying solutions in real world data environments with proven product performance has become challenging for individual customers and organizations alike. DBTA created this list to address this challenge.

“We created the ‘DBTA Trendsetting Products in Data for 2014’ list to do the heavy lifting for businesses; to point out products to them that are really transforming enterprise information management,” remarked Thomas Hogan, Group Publisher of Database Trends and Applications. “Attunity Replicate meets these important trendsetting criteria and is very deserving of this recognition.”

Attunity Replicate is high-performance data replication and loading software that enables organizations to accelerate and reduce the costs of distributing, sharing and ensuring the availability of Big Data for meeting business operations and business intelligence needs.  Attunity Replicate’s TurboStream CDC, a unique change data capture technology, significantly improves the performance of high-volume data delivery while its TurboStream DX (Data Transfer) provides an innovative, highly-secured and resilient WAN transfer engine which optimizes transfer speeds when target databases are located off premises or in the cloud.

“We work hard to ensure that Attunity Replicate’s performance meets and exceeds our customer’s expectations for fast and easy-to-use data replication and loading on premises and in the cloud,” said Lawrence Schwartz, VP Marketing at Attunity.  “We are excited to see our solution getting key recognition in the industry and are truly honored to be named a Trendsetter by DBTA.”

About Database Trends and Applications
Database Trends and Applications (DBTA), published by Information Today, Inc., is a bi-monthly magazine, delivering advanced trends analysis and case studies in information management developed by a team with 25 years of market coverage experience. Visit for subscription information. DBTA also delivers groundbreaking research of unparalleled depth and foresight exclusively through its Unisphere Research group.

About Attunity
Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data, including Big Data, across heterogeneous enterprise platforms, organizations, and the cloud. Our software solutions include data replication, change data capture (CDC), data connectivity, enterprise file replication (EFR), managed-file-transfer (MFT), and cloud data delivery. Using Attunity’s software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results, expressed or implied by such forward-looking statements, could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: our reliance on strategic relationships with our distributors, OEM and VAR partners, and on our other significant customers; risks and uncertainties relating to acquisitions, including costs and difficulties related to integration of acquired businesses; our liquidity challenges and the need to raise additional capital in the future; timely availability and customer acceptance of Attunity's new and existing products, including Attunity Replicate and Attunity CloudBeam; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's products; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F for the year ended December 31, 2012, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


© Attunity 2013. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.


Press contacts:
Melissa Kolodziej, Director of Marketing Communications, Attunity
Tel. 781-730-4073